Monday, August 8, 2016

New Beauty: Korean Sheet Masks by When

Like lots of girls around the world, I'm totally on the Korean beauty bandwagon.  One of the trendiest skincare regimes in this category is the sheet mask.  You've probably seen the little packets with face-shaped masks saturated in serums everywhere lately!  There's a new face on the K-beauty scene: When is a Korean sheet mask line that's made for easy 30-minute spa pampering at home.  I've tried several sheet masks over the past year or so.  It's one of my favorite new skincare trends.  Most of the masks I've used have similar ingredients and promise similar results as the When masks.  But When masks have a few features that I think make their products unique.  What I really like about them is that they are made of bio-cellulose, which is made of coconuts and is good for helping the mask serums absorb into the skin.  They also have solutions for skin concerns that I haven't seen too much in masks.  Here are When's five signature masks...

Glamour Base ~ When you want the perfect makeup primer
The Last Choice ~ When you need to quench your thirsty skin
Snow Magic ~When you want clear and brighter-looking skin
10:00 PM ~ When you need to recover after an all-nighter
Travelmate ~ When you need a refresher after a long day on the road



After using When masks, my skin was definitely smoother and brighter.  The soft material make them more comfortable to wear than some of the competitors.  When masks are great, and I highly recommend them.  Would I ever buy another sheet mask brand in the future?  Yes, but I really do enjoy When and like the results!  You can find When masks at Ulta and Sephora.
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